STRATEGIC AIRLINE MANAGEMENT : The global war begins

( … ) By drawing on historical, market and future perspectives the author examines the principles and practice of strategic management as applied to the air transport industry. The book begins with a brief historical summary of early airline development and shows how strategies developed by pioneer airlines are re - emerging in today's industry*. It continues with an examination of recent developments, focusing on deregulation in the major air transport markets of the world, particularly in North America and Europe. The author shows how European airlines can take advantage of the lessons learnt from the American experience of deregulation. Lastly the book looks to a future of continuing change in the industry characterized by increased competition, globalization and on - going merger activity.

( ... ) Strategic Airline Management will essential reading for both students and practitioners in the air transport industry - particularly those involved in market and strategy / policy development. It will also interest those in related industries, manufacturers, air transport organizations, stock market analysts and government transport departments.

* In the late 1980's.