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Description
Characteristics
| Book cover finish | Offset varnish, Bradel, Hardcover ( rounded spine binding ) |
| Special feature | Reprint ( Second edition ) |
| Condition | Used, good condition |
| Number of pages | 296 |
| Published date | 1987 |
| Language | English |
| Size | 16 x 24 x 2 cm |
| Author | Stephen Shaw |
| Editor | PITMAN PUBLISHING |
Description
This second edition of a well - known text has been considerably updated and expanded to keep pace with the fast changing world of aviation. It reflects the newly acquired competitiveness of major airlines in their product design, pricing and promotional policies to provide a contemporary and highly readable introduction to the applicability of marketing strategies to the airline industry.
New features of this second edition include :
- full coverage of the impact of deregulatory policies on the aviation industry.
- an expanded section on product design which includes discussion on punctuality policy.
- a new chapter on cost control.
This text is essential reading for managers and those responsible for marketing in airlines. It will also appeal to those who work in aviation - related organisations including staff in government regulatory agencies, travel agencies, freight forwarders, airport operators and consultancies.
University and polytechnic students taking air transport and marketing courses will also find this text an invaluable introduction to the subject.
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